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We are not intellectual machines, but the creators of social reality. We are complex analyzers, and interpreters--each one of us a synthesizer of incoming information into a personal knowledge that interacts with, influences, and is influenced by others who are each doing the same thing and on a variety of levels from person-person to person-culture/group.
These cultures are many, as well. One individual may belong to a larger society, but also many smaller cultures and subcultures of subcultures. I am a person, but also a female, white/brown/yellow/red, considered beautiful or not, smart or not, old or young (and maybe all of these things in varied circumstances and by different groups). I may be a student or a scientist and each of these memberships, itself, results in still more subgroups, ingroups, and outgroups. Each group and subgroup has its own culture that creates a social reality. What is relevant and salient and useful to one may not be to another.
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